Andy Broadfield - MD Electric and Insurance cropped

Andy Broadfield appointed as MD Electric & Insurance at Motability Operations

Motability Operations is delighted to announce Andy Broadfield will be joining the business from Direct Line Group (DLG) in November, as Managing Director of Electric & Insurance. 

Motability Operations, the UK's largest car fleet and the company which delivers the life changing Motability Scheme, today announced the appointment of Andy Broadfield as Managing Director of Electric & Insurance. In this newly created role, Broadfield will spearhead the company's electrification strategy and drive enhancements to the customer insurance experience. 

With the auto industry shifting to electric, Broadfield brings extensive experience in innovation and start-up development within corporate environments, coupled with a deep understanding of electric vehicles (EVs) and a passion for customer-centric solutions. He joins Motability Operations from Direct Line Group (DLG), where he played a key role in the Insurance Transition Programme from RSA, gaining valuable insights into the company's operations. 

Andrew Miller, CEO of Motability Operations, commented: 

"We are thrilled to welcome Andy to the Motability Operations team. His rich background in innovation and EV expertise, coupled with his comprehensive understanding of our insurance operations will be invaluable as we continue to evolve our services.  

“Andy's leadership will undoubtedly enhance our continued commitment to providing exceptional customer experiences and sustainable solutions." 

In his new role, Broadfield will oversee the areas focused on innovating for customers, concentrating on enhancing the company's electric offering for the future. This will include developing the Scheme’s lease model as the company’s EV fleet grows, ensuring customers continue to get the best possible experience in a volatile market. 

"I am really excited to join Motability Operations at such a pivotal time in the automotive industry," said Andy Broadfield. "It’s a privilege to work with such a talented team to build upon the company's strong foundation. Working with the many Electric Vehicle industry pioneers, we will deliver innovative solutions to make electric vehicles more accessible and affordable for our customers." 

In addition to his responsibilities in electrification, Broadfield will also lead the company's insurance operations, focusing on improving the customer experience whilst maintaining the exceptional value the current leases offer.  

Tim Harris, who has been overseeing insurance on a part-time basis, will transition to a new role as Chair of the company's insurance business, providing oversight of both DLG and Isle of Man operations.  

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Notes to editors

For more information, please contact: 

Louise Fallon, Media and Communications Manager or call 07818 562836.  

About Andy Broadfield: Andy is a seasoned executive with over 25 years of experience in the insurance and automotive industries. Before joining Motability Operations, he played a pivotal role at DLG, most recently leading partner strategy and exploring how DLG can leverage its market position to offer broader products and services. He has a proven track record of driving innovation and delivering customer-focused solutions. Broadfield holds a degree in Physics from the University of Bristol and is a Fellow Chartered Accountant.   

About Motability Operations: 

We are Motability Operations, the largest vehicle leasing company in the UK. We run the Motability Scheme, where people receiving a qualifying disability benefit can choose and affordable and accessible vehicle. 

We play an essential role in connecting our 760,000 disabled customers to work, healthcare, education, and independence and provide unrivalled value. On average, the Scheme is 48% cheaper than alternative options, and includes insurance, breakdown, tyres and servicing.